Wednesday, June 9, 2010

Empire State Building: If You Have Money You're In, If You're Mother Teresa, You're Out

Anthony Malkin, owner of the Empire State Building, has issued a statement stating that he has a policy of not honoring  individual religious figures with the lights on his building. Who knew? I'd love to hear the rationale behind this.

But, it does seems clear that you can buy your way onto the lights of the Empire State Building. On the building's website, you can download a questionnaire for your group or event to be considered  as a "lighting partner." The trade off seems to be that you must provide "free" advertising for the building.  You have to provide information as to what kind of photo ops you'll have, what your advertising materials will be and how you'll market the event.  If you look at this lighting schedule, you'll notice that there are a number of corporate events that are being acknowledged, such as Crain's Business, NASDAQ, NASCAR, and the opening of the Radio City Christmas Spectacular. 

The moral of this story may be, once again, follow the money. While the Empire State Building may seem to be an icon of New York that is charitably honoring different events by its lighting, it is, in reality a commercial enterprise. Mother Teresa may not generate enough revenue to qualify.

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Men of The Catholic Jedi Academy are also Men Of Saint Joseph!

Men of The Catholic Jedi Academy are also Men Of Saint Joseph!
Take a moment and visit the MOSJ website.